WHY THIS ARTICLE? I was thinking for a while to communicate with people who are similar to my mindset, to achieve a common goal for a noble cause. But, I was not sure Where to start? How to start? What kind of approach to follow to have immediate impact? and so on.. Also my current hectic commitments play a role to pause this pursuing. I am sure many of us, might come across this situation THINKING BIG with NO EXECUTION. Until my daughter came to me today and requesting me to help her elocution “Trying is better than Crying”, I didn’t think I would spent a few minutes to start sharing my ideas through this article. We all are familiar with olden adage “Crying Babies get Milk”. It is applicable, 1) if we don’t have choice for “Try” or 2) If we are not willing to “Try”. Otherwise, we need to follow the new version of the adage “TRYING is better than CRYING”. WHAT SHOULD BE OUR APPROACH? Once we are firm with our TRY attitude, we need to have innovative implementation methodologies for sustainable business in long run. I think, most of us won’t get opportunity to implement all our innovative ideas at existing firms. Currently, most of the successful START UP or TOP ranked companies (like Uber, Alibaba and Facebook) business are related E-commerce platform. The fact is that